Blog #Business

Entrepreneurs are often recognized as the backbone of the economy and for good reason. They drive innovation, create jobs, and inject vitality into industries, fueling economic growth and shaping the future. From small local startups to global disruptors, entrepreneurs identify problems, deliver solutions, and push boundaries, building the businesses that keep economies dynamic and evolving. However, starting and sustaining a business is a challenging endeavor. From my own long entrepreneurial journey, I've learned that success isn't just about having a great idea it's about execution, resilience, and strategy.

Branding is not a logo, it is a symbol that identifies a brand. Get this, branding and brand in the context of business is a bit different. A brand is not a product either. Some say a brand is promise a company makes to its customers though there is a bit of truth because it ends up acting a promise to the customers, it is not a brand though.